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 您所選取的商品項目

> Apple''s Core

商品編號: 9-809-063
出版日期: 2008/10/01
作者姓名:
Wasserman, Noam
商品類別: Entrepreneurship
商品規格: 8p

再版日期: 2011/02/04
地域:
產業:
個案年度: 1975 -  1983

 


商品敘述:

Steve Jobs and Steve Wozniak are best friends who enjoy pulling pranks together and talking about electronics. After several small collaborations, Jobs pitches Wozniak on starting a company together to sell computers based on Wozniak''s design for a personal computer. Wozniak faces decisions about whether to quit the job he loves at Hewlett-Packard to join Apple Computer, how to define his role within Apple, whether to take on Jobs as his co-founder, whether to accept a third co-founder proposed by Jobs, and how to split equity with his co-founders. Early on, they add an outside investor who changes the company''s trajectory and who brings in a new chief executive. Later, tensions rise between the two founders as their strategic visions diverge and as the company grows. Wozniak has now learned some disturbing news about his co-founder and has to decide whether that news will affect his continuing collaboration with Jobs.


涵蓋領域:

Entrepreneurs and founders;Angel financing;Start-ups;Partnerships;Managing conflicts;Career changes


相關資料:

Case Teaching Note, (5-809-132), 17p, by Noam Wasserman, Lisa Brem